FYI- How far can Luxury brands go to sustain the luxe??

We all dream or must have dreamt of apdorning those Ferragamo shades, striding in Jimmy Choo's, brandishing a Rolex or simply hanging an LV on our arm. Well, for those money-minting beings, this ain't a big deal but definitely for us, proletarians, this definitely might sound a fortune. But have you ever wondered how do these top notch brands maintain their luxe-o-meter? Or put simply, what does it take to become a luxury brand? Well, here I'll tell you some amazing and unknown facts worth knowing about these splendid names you come across often in your lives these days...rather...in your dreams!!!

Louis Vuitton (LV)

• Louis Vuitton happens to burn its unsold/leftover goods every year!! This is simply because the affluent brand doesn't want to lose its worth and the luxury tag. Now how does it make sense? I'll tell you. If the unsold/leftover goods are kept out for sale, then the goods will have to be put at a lower price, which obviously, as we all know, ain't LV's style! This is done way back since its inception as a luxury fashion brand.

So all the high-end shopaholics, if you are ever wondering when will you get the chance to grab an LV in the sale season, then there's a bad news for you. LV doesn't put its pieces on sale!! *sob sob*

• Wait! Here's another shocker.... Do you know, 99% of the LV's in the world are fake!!! Hell, no! 

So, where do we get a genuine LV? I doubt now even the LV boutiques are selling the genuine ones or not?? Who cares... I can't afford one, so why fret? ;)

Rolex

An ordinary watch and Rolex had an argument once for who's more worthy and valuable. So the ordinary watch asked, "What's the difference between me and you. You are a watch, am too. You show time time, I do too. Then why this difference in value?Rolex said, "you tell the time to a person and I tell the time of a person"

No doubt, Rolex is one of the most sought after brand, synonymous to the phrase "Luxury Watches". But how did it get there? What makes it one of the most exorbitantly priced watches in the World? Read ahead:

• Rolex Watches have a misconception associated to them of being handmade. This is a myth. Rolex watches are not handmade but are in fact mass-produced by machines that are patented properties of Rolex that make around "One Million Watches" per year!!! I wonder are there a million buyers too? uh... Am sure there must be.
• Second shocker. The exorbitance that a Rolex carries to itself was nowhere close to this until the 1980's. Rolex was just another watchmaker. It was when a class of young, wealthy people began buying flashy, blingy stuff to flaunt their wealth. Rolex then grabbed the opportunity, innovated new designs and selling techniques and made heads turn towards it. When the upscale market demanded more of Rolex, its then when the name bought a gilded cover to it! Now that's some great mind-work, techniques and a hell lot of good luck that Rolex had.  
• “Horologies D Excellence” meaning “watch making of excellence" is where the Rolex got its name from. Also, this name could be easily fitted onto the dial of the watch and was anytime easy to pronounce in any language. Smart!!

Hermès

• Hermès does not use assembly lines!! Only one crafts-person  who may have been employed by the company for decades, makes a single handbag at a time, hand-stitching individual pieces with linen thread and using an awl. 
• One bag might require 18 to 24 hours to produce. Customers may currently wait from six months to one year for delivery of one of the house signature bags. That's worth it!
• Hermès' leathers come from all over the world. Incidentally, if an Hermès' leather good requires repair, the owner can bring the item to any Hermès store, where it will be shipped to the Atelier Hermès in Pantin, near Paris, for repair or reconditioning. How can I forget the Birkin!! *dreaming*  

These are just 3 cases that I have enlisted here. There are many as such which I might soon post. But now, we know why these names have an air of opulence, plush and splendor to them. Luxury justified. 

Well, I guess its time to get back napping and dream about these, for reality, there's still a long way to go..... *sob sob*